Creating atmosphere with a purpose


Atmosphere is created and there’s nothing spontaneous about it. Think about it.

Here’s an example. What’s spontaneous about going around the bathtub and putting out rose petals, lighting candles and dimming the lights? It’s obviously being done intentionally.

Somebody created that environment for a reason.

You can create an atmosphere verbally, by waving your hands, making faces or even by just walking with a purpose. If I say, “hey let’s go,” and you start walking, then I’ve done it. You’re curious about what I’m planning or where we are headed, but you are already following my lead. It’s about having an attitude that creates an atmosphere.

IMG_2963Beyond that, you have to be aware that meetings have to be set up correctly to get the atmosphere right too. When it’s not right then I get mad. You have to know what you are doing and it will impact those in the room and you. You might have too many chairs or not enough. There are lots of things to be aware of to get the desired atmosphere correct. You want to put people in the right frame of mind and create energy. If I’m closer to you PHYSICALLY then I can do that more effectively.

It’s about creating the atmosphere.

People might say, “You did that on purpose didn’t you?” Yeah!

You could say it’s fake, but it’s just like decorations at Christmas. People appreciate that effort and the atmosphere it creates. If you didn’t have that tree all lit up and festive looking, then the room just wouldn’t be the same and the mood would be totally different.

That tree’s creating atmosphere.

The right atmosphere can change a person’s attitude. The right atmosphere can motivate a person. The right atmosphere can make all the difference in the world with your desired result and intentions.

Does that make sense?

Also, I love getting comments on my blog. If you’ve got any questions, comments or additional tips on this subject, please leave them at the bottom of this. I want to reach a level where any of my blog entries acts as an ongoing dialogue for anybody that reads my blog. Any feedback, questions or comments will help. I want to hear from you!

If you want to link this on your President’s Club site, please don’t hesitate. Help me share my teaching methods with others.

Remember: Create atmosphere, make it like you want it, don’t be embarrassed about it and don’t apologize for it.

Just do it and execute!

12 thoughts on “Creating atmosphere with a purpose

  1. MJ Carr

    My Dad always said, “It’s not what you do, it’s the way you do it.” The way you ‘do it’ creates the atmosphere. I like that, Andy, don’t be afraid, don’t apologize, don’t make excuses, just ‘do it.’ Even in challenging situations, if the atmosphere is right, it’s easier. I know, I’ve done it!

  2. Belinda Hicks

    I always heard you can’t always change your environment but you can change the atmosphere! Thanks Andy for all you do’

  3. Jonathan Chambers

    We are headed to a place that is beyond anyones comprehension…IT all starts with that Positive YES Attitude!!! Get it and keep it daily..negative is down and POSITIVE IS UP!!! I dont know about ya’ll but I’m going UP!!! and STOP complaining and just WORK!!!

  4. Joseph Sampson

    I am Brand New to NAA. This Blog is awesome. I don’t know a lot about you Mr. Albright but I like your leadership characteristics.
    You WILL BE HEARING about me as I get into this business. I am not being cocky, I am just very confident and don’t mind working hard. Thanks for giving us all a road map to be successful in this or any other business.
    Best Regards,

    Joseph Sampson

  5. Patrick Connors

    Kyle Keator & I create an atmosphere whereever we go–just by wearing our NAA jackets.

    WITH A PURPOSE. One of our carriers gave me a black golf pullover a few years ago–and I LOVE that thing! It’s lightweight, crams into my carry-on bag, and looks SHARP.

    But I’m building my NAA business, so I wear my NAA jacket whenever I can.

    In the Indianapolis airport yesterday, on the phone w Joshua Sivak (#1 producer on my team this month), swing into a shop to pick up a Naked fruit drink, turkey sandwich, and power bar. Checking out–Tamara D sees my jacket and says, “NAA! I was trying to get started with them couple years ago!”

    Had her write down her #, texted her a few quick instructions, then hopped in line to board the plane.

    Joshua (still in my ear): “Did you just recruit her?”

    🙂 it was ALL ABOUT the INTENTIONAL ATMOSPHERE! –Patrick Connors

  6. Eric Lankford

    Andy reading your blogs and wisdom is helping me get my mind right! Thank you for putting so much thought into these for us!!! What have you found to be the most effective ways to create the awesome atmosphere of our upline to our downline? Thanks AA!

  7. Ben Smallidge

    Right on! The new curtains, & hanging MVP pictures, were a SHARP new look for ‘setting’ of the boot camp meeting. First thing I thought when I saw the room the night before was “Hummm, why are there no tables set up this time?” Now I understand, by eliminating tables, you’re able decrease the distance to the stage, getting MORE people CLOSER. Getting folks closer to the action, far out weighs the lack of convenience for having writing tables. BTW – frickin AWESOME boot camp Bo! – Ben

  8. Annette Braswell

    Atmosphere is sooooo very important and you and your team seem to know just how to make your events perfect! Hopefully you emphasize how to make the opp mtgs. and hotspots sizzle just as you do the conferences so as to get some of the same effects. The 2011 Natl. Conference rocked and I look forward to the leadership conf. coming up!

  9. Adam Hinckley

    Are there any certain props that make a big difference in a sales meeting like a Christmas tree does in a livingroom in December?

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