The story behind Instant Thunder

Instant Thunder started from an idea we had a couple years ago. We wanted a program that could change a person’s life immediately. Like instantly! We wanted it like Boom! You are a recruiter. Boom! You know how to build depth. Boom! You know how to get people to personally...

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Instant Thunder started from an idea we had a couple years ago. We wanted a program that could change a person’s life immediately. Like instantly!

We wanted it like Boom! You are a recruiter.

Boom! You know how to build depth.

Boom! You know how to get people to personally produce.

Boom! You know how to edify.

Boom! You know how to personally produce.

We wanted that type of instant success. So I was doing research on a Harvard or Google site, where you type instant explosion, instant change, instant success and I came up with a story about Operation Instant Thunder.

The U.S. named a planned air strike during the Gulf War Operation Instant Thunder, and it was really just a preliminary mission designed by John A. Warden III that would be an overwhelming strike which would devastate the Iraqi military with a minimum loss of civilian and American lives. The planning of the operation made use of Warden’s Five Rings intellectual model. The name was a way to pay homage to Operation Rolling Thunder, which took place during the Vietnam War.

Operation Instant Thunder had three phases to it. The shortest was the first phase, which would use “defense suppression” to establish control of the air space above Iraq and Kuwait. Doing this eliminated enemy radar; blocked runways used by the Iraqi military and neutralized all surface-to-air missile batteries. Basically, this was the shortest phase, but it was very important in setting up the next two phases. The first phase also included bombing select command posts and suspected locations of chemical weapons in the region. A total of 84 targets were identified, but this number was later increased.

The second phase would be an attempt to incapacitate the Iraqi military and destroy the country’s infrastructure. This meant bombing weapon depots, refineries and other locations that were critical to the success of the Iraqi military. These intense strikes would cripple the Iraqi military and disabled Iraq’s ability to manufacture or repair weaponry. Next, the U.S. focused on the civil infrastructure of Iraq, taking out power plants, telephone communications and water treatment plans.

Phase three would involve Americans engaging the Iraqis in direct combat. Weakened by the first two stages, it was thought that the Iraqi military would be unable to put up much resistance.

Operation Instant Thunder planning began Aug. 5, 1990. By the time fighting began on Jan. 17, 1991, the three phases were consolidated into Operation Desert Storm, due to chairman of the Joint Chiefs of Staff Colin Powell was hesitant to support any action which did not include a ground offensive. The tactics used by the American military during the operation would serve as a model for future conflicts involving the U.S.

The U.S. and its coalition flew more than 100,000 sorties, dropping 88,500 tons of bombs and widely destroyed military and civilian infrastructure. The air campaign was commanded by Air Force Lieutenant General Chuck Horner, who briefly served as Commander-in-Chief-Forward of U.S. Central Command while General Norman Schwarzkopf was still in the U.S.

They hit them from the air, from the sea and from the land. It was crazy and it was amazing. It was all out.

So my goal was to have that type of instant result with our company. We didn’t want people that weren’t capable. We wanted sharp people that were ready, willing and able.

Ready, willing and able.

Ready meaning they have money, they are not broke and they know how to sell. They are bringing in cash; they are bringing in premium so they are ready.

You don’t want a person to be great who is sitting there broke and poor and they can’t travel and they are not willing to do anything.

Willing meaning they have that desire burning in them. They have that desire to make a ton of money. They are open, humble, they are respectful and they are a fertile soil and are ready to avail themselves to the teaching.

Able meaning you want smart people that have been lucky in life, gotten to know us over time and there’s something about that person that lets us know we want them on our team. Maybe we met them through a spouse, playing golf or at a sporting event. They’ve got something there that has drawn us to them. They are intelligent and are able.

Ready, willing and able is like our troops hitting Iraq by air, sea and land.

So far we’ve had four of these Instant Thunder events and the results have been phenomenal. It takes an invite, but there is a Web site coming where you can sign up for future events. We feel like these sessions are a great training ground for our future superstars. It’s two days, quick-hitting teaching but in-depth teaching and we’ve found that it is successful for our agents.

If you haven’t been to an Instant Thunder yet, please make every possible effort to do so in the future.

Are you ready, willing and able? Boom!

That’s what you get with Instant Thunder!

  1. Patrick Connors
    Patrick Connors
    March 17, 2011 at 1:12 am

    Shock & Awe, baby!

    Shock, when we come back from Andy’s Instant Thunder and re-deploy back into our communities–our friends & family can’t tell what hit us!

    Awe, when they see us making a difference for our families, our clients, and our communities!

    Instant Thunder training ROCKS, Andy–and now we know the REST of the story–thanks for sharing. –Patrick Connors

  2. Kyle Keator
    Kyle Keator
    March 17, 2011 at 7:46 am


    Ready, Willing and Able!!!!

    When I qualified to be invited to my first one it blew my mind how you tweaked my though process on recruiting. You have been instrumental in our success with recruiting.

    I encourage all to FIGHT to get time with Andy at an Instant Thunder it will CHANGE your FINANCIAL FUTURE. Char and I are FIGHTING to get back to one it was that good


  3. Jim Glascott
    Jim Glascott
    March 17, 2011 at 11:29 am

    Andy, I totally agree with you regarding the power of Instant Thunder. I participated in one of the first Instant Thunders that you put on and it was invaluable. The ability to learn from the top leaders in our industry with real time results is incredible. Your Instant Thunder program covers all of the topics necessary for up and coming managers. Lead training, sales training, business development, an understanding of the Corporate office departments and their value, how to develop leaders, I could go on and on. Everyone should attend one of your Instant Thunder events if they are invited, then they will leave with Lightning Results!!!

    Jim Glascott
    Agency Manager
    Rancho Cucamonga, CA

  4. Annette Braswell
    Annette Braswell
    March 17, 2011 at 12:11 pm


  5. David O' Donnell
    David O' Donnell
    March 18, 2011 at 11:24 pm

    Its powerful stuff Andy – I remember you roll playing phone interviews for like three hours I was amazed at your attitude and posture. That changed how we hire agents into our business. There is so much forward momentum and energy burning right now. Let me ask you a question: If you were to talk to yourself back when you first started building an organization what would you tell yourself to do differently if anything?

    I am ready to be a high impact player on your team General.

  6. Ken Veit
    Ken Veit
    August 4, 2016 at 2:10 pm

    I’m looking forward to experiencing my first Instant Thunder.

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