The ongoing challenge with communication

Do people insist they have communicated a message effectively? They thought they did, but the message was interpreted differently than they expected. It happens all the time … every single day! It is one of the biggest mistakes you can make in life and business – thinking you or anybody...

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Do people insist they have communicated a message effectively?

They thought they did, but the message was interpreted differently than they expected.

It happens all the time … every single day!

It is one of the biggest mistakes you can make in life and business – thinking you or anybody has communicated something properly.

communicationYour boss asks you, “Did you tell him this?” A co-worker asks, “Does he know what we want done on this project?” Your spouse asks, “Does he know the schedule?” If you have to think or ask it, then chances are it was not communicated effectively.

RULE: When it happens, it was communicated correctly!

This mistake happens to great leaders, and it happens all the time. Lack of communication can kill or cripple a company, business, relationship, friendship, etc. You have to talk. You have to be very intentional in order to get the message across in the proper manner you want.

Ever wonder why projects aren’t finished and deadlines are missed? Yep, poor communication. It is the very reason teams don’t hit goals or finish a task on time. It is also why people lose a job. It is why people don’t understand a situation they are in. If you don’t give or receive all the information you need for a task, you are being set up for potential failure.

People don’t miscommunicate on purpose. It takes work to be an effective communicator. It also takes practice. Lots of practice.

Poor communication with clients is the No. 1 reason a client might be looking for a new insurance agent too. Clients don’t buy a brand, they buy YOU! They buy from you because they trust you and believe you are doing what is best for them.

If you want to retain clients and even get referrals from existing clients, you have to deliver value to them in a way that makes them know you care and reminds them that you help people.

Finding a way to nurture that special client-agent relationship is critical to becoming more successful in your business. Yes, you provide a service and a great product, but the personal touch can make all the difference long after you’ve left the home.

  • Do you email clients consistently?
  • Do you conduct annual reviews?
  • Do you call them on big occasions like birthdays?

These are just a few examples of ways you can communicate and connect with your clients. It’s an easy way to keep your name and face at the front of your clients’ minds.

When emailing your clients, keep the following in mind:

  • Use short subject lines – concise and to the point
  • Keep the message simple
  • Use customized content
  • Give them a call-to-action or takeaway – make sure it adds value to them

If you can make the content personal, people will remember that you took the time to get to know them.

It’s about communicating and staying on top of what you are doing. Thinking that you have communicated something is the biggest mistakes you can make. If you have to think about it, you haven’t communicated properly.

Final clear thought: The biggest mistake in communication is thinking it actually happened!

P.S. – I’m clear this is NOT communicated clear enough yet!!!

9 comments
  1. Sam Flenner
    Sam Flenner
    January 18, 2016 at 9:57 pm

    Whoa!

    Reply
  2. Jerry Henry
    Jerry Henry
    January 18, 2016 at 10:08 pm

    great lesson practice,again,and again and again. The results will tell it all. thank you Andy. keep them coming.

    Reply
  3. Denise King
    Denise King
    January 19, 2016 at 12:28 am

    Poor communication is a bad habit. It takes concentrated effort to break the habit. There ought to be a 12 step program to getting rid of that addiction. Wow, the more I think of it a step program really would help. Reading information on communication is absolutely great. But what if the Dr. Just said one more bad line of communication and this could be the end of you. Then you would need that 12 step program to go cold turkey. And just like a bad habit, admitting it is the 1st step. Wanting to change is the next.

    Reply
  4. Ben Ortiz
    Ben Ortiz
    January 19, 2016 at 5:19 am

    As always Andy…you are so absolutely right! Very well written and communicated. This practice is something that I lack but will now change. Awesome blog!!!

    Thank you,
    Ben Ortiz

    Reply
  5. john burke
    john burke
    January 19, 2016 at 6:19 am

    Thanks formthe reminder Andy. I will get better at consistent, clear communication starting today. JB

    Reply
  6. Ben Smallidge
    Ben Smallidge
    January 19, 2016 at 2:05 pm

    Thanks Andy, the Alliance CRO “Chief Reminder Officer”… good points!

    Ben

    Reply
  7. Dana Bassett
    Dana Bassett
    January 20, 2016 at 2:12 pm

    Yessss!!!! Communication. This is the one very thing I love about the Alliance. Recently I was thinking to myself…”am I communicating enough”. And I realized that I wasn’t communicating as much as I should have been. In a BIG way. Because of all the support that is provided here at The Alliance, I begin to wonder am I communicating enough with Andy how much I am thankful for all of that he does for us.
    Sometimes I feel like I’m not saying THANK YOU enough. And if I am feeling that way I know I’m probably NOT. But from where we started to the growth we’ve had with the Alliance could NOT have happened without the HUGE amount of support that we get here at the Alliance. And YOU (Andy) personally taking time to listen to us still just blows my mind. That’s unheard of in a company of this size and especially not from the CEO himself. I JUST WANT TO SAY THANK YOU FROM MY HEART!!! I’m thankful…!!!

    I hope that I have communicated this well enough for all to understand that, for me, communication is important for others to know what you thinking. They don’t know if you don’t tell them. And if you are feeling that way, then you probably need to communicate more. 🙂

    Reply
  8. Terri Stell-Warren
    Terri Stell-Warren
    February 4, 2016 at 9:16 am

    People’s perception of what you say to them will always be misconstrued in my opinion, because people think and communicate differently than you and I do.

    Reply
  9. Karen Oovershiner
    Karen Oovershiner
    February 21, 2016 at 5:25 am

    Thank you Andy Albright. I am brand new to NAA, direct to Xan Cook,Plymouth Massachusetts. Just finished the class, ready to take the test, getting less sleep, reading your book, and having so much fun!
    Thank you and God Bless You, Karen Overshiner

    Reply
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