January 18, 2016
Do people insist they have communicated a message effectively?
They thought they did, but the message was interpreted differently than they expected.
It happens all the time … every single day!
It is one of the biggest mistakes you can make in life and business – thinking you or anybody has communicated something properly.
Your boss asks you, “Did you tell him this?” A co-worker asks, “Does he know what we want done on this project?” Your spouse asks, “Does he know the schedule?” If you have to think or ask it, then chances are it was not communicated effectively.
RULE: When it happens, it was communicated correctly!
This mistake happens to great leaders, and it happens all the time. Lack of communication can kill or cripple a company, business, relationship, friendship, etc. You have to talk. You have to be very intentional in order to get the message across in the proper manner you want.
Ever wonder why projects aren’t finished and deadlines are missed? Yep, poor communication. It is the very reason teams don’t hit goals or finish a task on time. It is also why people lose a job. It is why people don’t understand a situation they are in. If you don’t give or receive all the information you need for a task, you are being set up for potential failure.
People don’t miscommunicate on purpose. It takes work to be an effective communicator. It also takes practice. Lots of practice.
Poor communication with clients is the No. 1 reason a client might be looking for a new insurance agent too. Clients don’t buy a brand, they buy YOU! They buy from you because they trust you and believe you are doing what is best for them.
If you want to retain clients and even get referrals from existing clients, you have to deliver value to them in a way that makes them know you care and reminds them that you help people.
Finding a way to nurture that special client-agent relationship is critical to becoming more successful in your business. Yes, you provide a service and a great product, but the personal touch can make all the difference long after you’ve left the home.
- Do you email clients consistently?
- Do you conduct annual reviews?
- Do you call them on big occasions like birthdays?
These are just a few examples of ways you can communicate and connect with your clients. It’s an easy way to keep your name and face at the front of your clients’ minds.
When emailing your clients, keep the following in mind:
- Use short subject lines – concise and to the point
- Keep the message simple
- Use customized content
- Give them a call-to-action or takeaway – make sure it adds value to them
If you can make the content personal, people will remember that you took the time to get to know them.
It’s about communicating and staying on top of what you are doing. Thinking that you have communicated something is the biggest mistakes you can make. If you have to think about it, you haven’t communicated properly.
Final clear thought: The biggest mistake in communication is thinking it actually happened!
P.S. – I’m clear this is NOT communicated clear enough yet!!!