What is ‘depth’ ? Why drive ‘deep’ ?

In some companies they say ‘drive depth.’ They say ‘depth is security.’

Here is the more traditional comment. “You need to network with the right people.”

The deal is they are both the same comment. 

The key to building a business is networking or driving depth with the correct directions.

For this article depth will be the term used from here on out. The depth levels you drive down in need to be done with purpose and direction. The quality of your driving will determine the effectiveness of your efforts. Just like in driving to a vacation destination, if you make all the right turns you will get there faster, safer and cheaper.

You get a quicker ROI and much better ROI for your family because you arrive at the destination quicker and start to enjoy your investment of time.

Here I want to start to provide improved decision making skills & directions for more effective driving depth. As always your ability to ask questions is the key to evaluating turns you make. To learn better question skills I suggest reading the BOOK: The Aladdin Factor, by Jack Canfield & Mark Victor Hansen.

The next step is to learn to keep you antenna up and looking for opportunity and know what you are looking for. It is NEVER a mistake to look for the sharpest 3 people one contact knows. An example is if you know an attorney, the question needs to eventually be; who is the sharpest attorney you know? If he gives you someone, then you know a sharper attorney according to his or her criteria. So the key is to ask the right questions of the person you are dealing with. Another example is if you are …

One thought on “What is ‘depth’ ? Why drive ‘deep’ ?

  1. James Hill

    In my past business I would generally hire the first couple people that applied or friends who said they would help out. After reading “Up Your Business!” by Dave Anderson, I started being much more selective of who I hire and work with and things are SO much easier and my business is growing SO much faster.

    Reading The Aladdin Factor, by Jack Canfield & Mark Victor Hansen really helped on how to ask the RIGHT questions to LEARN how to attract a higher caliber of people to work with. Noticeable/measurable results EVERY 90 days!

Leave a Reply

Your email address will not be published. Required fields are marked *