A lot of you own your own business. Maybe it’s a small business or maybe it’s big. The size doesn’t matter that much for what I’m going to share with you today.
I want to tell you about the importance of sharing your vision, mission and goals with your team. How can you work toward a common target if all your people don’t know what that target is?
The first step in reaching your goals is to talk about it or SPEAK IT out loud.
I had the privilege to address my team at our National Agents Alliance National Convention in Raleigh, N.C. on Saturday night. Prior to this first ever “State of the Alliance” address, I sat down and really focused on what our company should look and feel like. In our case, I had input from our top executives, consultants and leaders. We met to discuss this in November of 2010 and again in December of 2011 to brainstorm, strategize what we wanted and really just had an extended discussion about the future of our company.
Why was that so important?
Doing so helped make certain that each member of our team knew exactly what our goal is for the future.
We wrote down all these different ideas and concepts on huge whiteboards at our corporate office too. Doing this allowed each person to SEE the direction we want to head in.
Each person in the room also got to HEAR the context of each value, concept, idea, etc.
Each person in the room was able to FEEL the emotion and mood in the room so that it was fully understood and absorbed.
As a result of being in the room, the meaning of our words was amplified. Each person being in the room physically to SEE, HEAR and FEEL our discussion made the selection of our “8 Core Values” way more impactful than if we just had a conference call, where nobody could see one another and get “eyeball to eyeball” with the rest of the team.
Now, the entire team we have across the United States could not be there for the first two meetings with our top leaders. What about them? How do you make that same impact with them? I spoke to them LIVE and IN PERSON from stage at our national convention. I showed them pictures from the earlier meetings, played videos and went in-depth to explain to them how powerful our meetings were, but also pointed out that I was now have a similar discussion with them at our three-day convention. They got to SEE, HEAR and FEEL the values we’ve mapped out for the future.
Doing this let them know they are just as important to our success as our top people. It doesn’t matter if they just started with us or they’ve been with us for 10 years, everything counts. We want a mindset where people who do small things are treated the same as those who do huge, amazing things. Everybody is on the same team and is part of the team at National Agents Alliance. When the team wins, we all win! That’s the message you want to convey.
Our company had an amazing 2011, but our team is dreaming bigger in 2012. Part of the reason for that is because we are all on the same page and we have a common purpose and goal.
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