Why telling your team what its overall goal, mission and vision is important!

A lot of you own your own business. Maybe it’s a small business or maybe it’s big. The size doesn’t matter that much for what I’m going to share with you today. I want to tell you about the importance of sharing your vision, mission and goals with your team....

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Andy Albright 8 Core Values of The Alliance

A lot of you own your own business. Maybe it’s a small business or maybe it’s big. The size doesn’t matter that much for what I’m going to share with you today.

I want to tell you about the importance of sharing your vision, mission and goals with your team. How can you work toward a common target if all your people don’t know what that target is?

The first step in reaching your goals is to talk about it or SPEAK IT out loud.

I had the privilege to address my team at our National Agents Alliance National Convention in Raleigh, N.C. on Saturday night. Prior to this first ever “State of the Alliance” address, I sat down and really focused on what our company should look and feel like. In our case, I had input from our top executives, consultants and leaders. We met to discuss this in November of 2010 and again in December of 2011 to brainstorm, strategize what we wanted and really just had an extended discussion about the future of our company.

Why was that so important?

Doing so helped make certain that each member of our team knew exactly what our goal is for the future.

We wrote down all these different ideas and concepts on huge whiteboards at our corporate office too. Doing this allowed each person to SEE the direction we want to head in.

Each person in the room also got to HEAR the context of each value, concept, idea, etc.

Each person in the room was able to FEEL the emotion and mood in the room so that it was fully understood and absorbed.

As a result of being in the room, the meaning of our words was amplified. Each person being in the room physically to SEE, HEAR and FEEL our discussion made the selection of our “8 Core Values” way more impactful than if we just had a conference call, where nobody could see one another and get “eyeball to eyeball” with the rest of the team.

Now, the entire team we have across the United States could not be there for the first two meetings with our top leaders. What about them? How do you make that same impact with them? I spoke to them LIVE and IN PERSON from stage at our national convention. I showed them pictures from the earlier meetings, played videos and went in-depth to explain to them how powerful our meetings were, but also pointed out that I was now have a similar discussion with them at our three-day convention. They got to SEE, HEAR and FEEL the values we’ve mapped out for the future.

Doing this let them know they are just as important to our success as our top people. It doesn’t matter if they just started with us or they’ve been with us for 10 years, everything counts. We want a mindset where people who do small things are treated the same as those who do huge, amazing things. Everybody is on the same team and is part of the team at National Agents Alliance. When the team wins, we all win! That’s the message you want to convey.

Our company had an amazing 2011, but our team is dreaming bigger in 2012. Part of the reason for that is because we are all on the same page and we have a common purpose and goal.

Be sure to check back here for future blogs and please leave your thoughts and feedback here!

  1. Jennifer Green
    Jennifer Green
    February 3, 2012 at 3:34 pm

    What a great conference of COMMUNICATING THE VISION. The Green Team members and I as their leader left with great energy and synergy … all because our leaders were willing to communicate where we have been and where we are going. And that video clip–I can so relate! After years of struggling under the way the granddaddy’s have done the insurance business, I find NAA everything I was seeking: high volume, high energy, high relevance. We know how to find the clients, how to protect families and how to build profitable businesses. Taking over the world, baby! Welcome to the new day!

  2. Jim Glascott
    Jim Glascott
    February 3, 2012 at 5:23 pm

    Andy, Thanks for allowing me to be a part of the process in determining The Alliance’s core values and mission statement. Also, for casting the vision for The Alliance to be a $1 Billion company within 15 years at the most. I can honestly say being a part of the process has made me feel like this is the rebirth of The Alliance and the sky is the limit!!

  3. Gina Hawks
    Gina Hawks
    February 3, 2012 at 7:30 pm

    We are a strong team, a strong ALLIANCE! And it’s all because Andy, as our leader, takes the extra time & effort to seek input & then communicate such important concepts like the goals, mission and vision of our company. Watch out world, THE ALLIANCE is coming on strong!

  4. Philip Chadwick
    Philip Chadwick
    February 3, 2012 at 11:53 pm

    From Jon Gordon’s book, “If you want people to be their best, you must give then your best. Also when you invest in them, train them, and give them your best, this lets them know you care about them. Empower them and develop them and you will engage them. Help them be their best, and they will give you their best.” (from Soup). Everyone at NAA gave us the best convention yet, how we respond will show NAA(Andy and the staff) the empowerment we experienced. We have been trained, now we must excecute.

  5. Paul Roberts
    Paul Roberts
    February 4, 2012 at 10:43 am

    And with The Alliance system we get to weekly communicate the goals, dreams and vision with 50 rotational meetings a week eyeball to eyeball. Then we get to march into Spring Forwards in 4 different cities and hear you share this vision with new sets of eyeballs. We will move locomotives in 212 with The Alliance. “Having fun, making money and making a difference” Thank you Fitz and Heather and Andy and Jane.

  6. Brandi Irwin
    Brandi Irwin
    February 5, 2012 at 6:54 pm

    The importance of communicating to your team the vision, mission and goals is huge. When a company has these goals like the 8 Core Values as their foundation like Andy and the leaders created, I truly believe that they (the company) cannot be shaken!

  7. Melody Thomas
    Melody Thomas
    February 7, 2012 at 5:19 am

    I saw,heard and felt the vision Andy. We know we are part of the rising tide and so excited for 2012. Thank you for the vision and the sacrifice. I finished your book last night and feel geared with the knowledge and faith I need to make it happen. Thank you!

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